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John Windsor

Great post, Marilynn. And it probably IS a good idea (not just a good idea for BW). My first reaction, though, was that it smacked of yet another reality-show (minus the breathless babbling of a vacuous host).

What I like, though, is that it forces people to be concise about the value they offer. That doesn't mean there won't be a lot of "All About Me" pitches, but the voting process should take care of those. :-)

And to add my two-cents to your recommendations, with only five minutes to tell their story, companies should focus on only one thing, not three or four or twelve, and definitely not a long slog of bullet points. Trying to get 20 minutes of material into a five-minute video is a sure way to get voted off the island. Tell one story really well and let the process continue on from there.

Marilynn Mobley

Thanks for your comment, John. You're absolutely right about the importance of focus in a short pitch, especially if trying to persuade people who may not know much about the subject you're pitching.

Trying to cram too much in and using overly-complex illustrations are the two biggest mistakes I've seen people make in VC pitches in particular.

Storytelling is definitely the secret.

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